Give and Get $5: Red Roof® Locations across the Country High Five’s Guests with $5.00 Cash Back to Those Who Donate to Feeding America®
Business Wire, Nov 12, 2009
Unprecedented Promotion is in Conjunction with Country Music Star,
Red Roof Brand Ambassador and Feeding America Spokesman, Phil Vassar
COLUMBUS, Ohio — Red Roof guests will be high-fiving Thanksgiving week when they pocket
a five dollar bill for making a dollar donation to charity. Red Roof
will give $5 cash back to every guest making a minimum $1 donation to
Feeding America during the week of Thanksgiving, Sunday Nov. 22 through
Sunday Nov. 29. Donations must be made at the property and guests will
receive the rebate upon check out; the $5 back is per stay, not per
night. It is Red Roofs way of giving back and showing their
thanks by teaming up with Feeding America and Country Music artist and
Red Roof Brand Ambassador, Phil Vassar to help put food on American
tables over the holidays.
Country Music star Phil Vassar, who recently released his single,
Everywhere I Go,? earlier this year, was the spark for this promotion.
Vassar, a Red Roof Brand Ambassador and an invaluable part of the
companys Red Roof Loves Country campaign, is also a national spokesman
for Feeding America and tirelessly raises money for the organization.
Feeding America gives to so many across this country,? says Vassar.
Ive always been a big supporter of theirs because I believe in their
mission, their purpose and their amazing results; their network supports
approximately 63,000 local charitable agencies that distribute food
directly to Americans in need.?
Everywhere our guests go this season, and check in at a Red Roof, they
will have the opportunity to show their holiday spirit by giving to a
worthy cause,? says Marina MacDonald, SVP, Sales and Marketing, Red Roof
Inn. Red Roof is happy to reward our guests generosityits the
perfect way to celebrate Thanksgiving.?
The promotion will also be supported through various channels including
a series of Phil Vassar radio interviews across the country; radio
promotions; Redroof.com banners that link to the Feeding America website
for additional donations; a reservation center on-hold message recorded
by Vassar; lobby posters and front desk materials in 350 hotels; and a
GAC-TV spot tag among other initiatives.
The Red Roof Thanksgiving High Five promotion kicks off a season of
savings for Red Roof guests this winter. See our Snowbird and Red Hot
Deals Travel Roundups to learn more and go to redroof.com for full
details.
About Red Roof
Red Roof is a leader in the economy hotel market with both franchised
roofing contractor pearland and corporate-owned properties, serving millions of guests each year.
The company and its hotels are known for a warm and welcoming spirit,
along with higher-end amenities at an economy price. With coast-to-coast
locations, Red Roof has nearly 350 properties
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